Research & Insights
Market research, field reporting, sentiment, benchmarking, ROI reporting, and KPI analysis for better decisions.
Service / Data & ReportingMeasure what matters.
IC's research capabilities include pre-campaign market research, consumer sentiment analysis, mystery shopping, competitor benchmarking, post-campaign ROI reporting, and KPI reporting.
Data-driven insights are described as central to delivery, with accurate and verified data collection used to reflect market dynamics.
What this includes.
Pre-Campaign Research
Market context and audience understanding before campaign strategy and field deployment.
Mystery Shopping
A listed research capability for benchmarking service, retail presence, and competitor activity.
KPI Reporting
Post-campaign reporting against agreed KPIs, ROI, activity, and market indicators.
SFA Reporting
Sales Force Automation tools support check-ins, productivity measurement, image capture, dashboards, and executive visibility.
Work example.
Retail Presence & Sales Feedback
IC supports LG in Kenya and Uganda through sales teams and promoters who educate consumers, enhance the in-store experience, and share market feedback.
