IC Marketing builds experiences that influence decisions, combining strategy, creativity, technology, and data to connect brands with real people.
Retail & Merchandising
Turning shelves, outlets, and point-of-purchase touchpoints into stronger brand visibility and sales movement.
Field Force Management
Recruiting, training, deploying, supervising, and reporting on field teams for large-scale market coverage.
In-Store Activations
Immersive store, mall, bar, and off-trade experiences designed to increase footfall, engagement, trial, and conversion.
Events & Roadshows
Product launches, themed experiences, corporate events, mobile tours, and market-penetration campaigns.
Digital Marketing & Content
Extending physical experiences into digital conversations with content, media buying, influencer partnerships, and performance tracking.
Research & Insights
Market research, field reporting, sentiment, benchmarking, ROI reporting, and KPI analysis for better decisions.
Branding & Licensing
Campaign identity, outdoor branding, licensing, and compliance support across market touchpoints.
Merchandising & Activations
IC supports PZ Cussons across more than 400 outlets nationwide, keeping products visible, available, correctly priced, and supported with POS materials.
Field Force Management
IC recruited, trained, deployed, and managed Samsung's field force covering Kenya, including payroll, administration, remuneration, discipline, reporting, and analysis.
In-Bar Activations
IC created in-bar experiences for Jose Cuervo using games, influencer collaboration, and bartender involvement to bring the premium tequila brand to life.
Mobile Roadshows & Event Marketing
IC brought Mars Wrigley brands to urban and peri-urban markets through mobile roadshows and vibrant event marketing across 1,268 outlets countrywide.
Boomplay Brand Awareness & Social Presence
IC ran a three-month radio placement and social media campaign for Boomplay across Kenya, Uganda, and Zambia.
Retail Presence & Sales Feedback
IC supports LG in Kenya and Uganda through sales teams and promoters who educate consumers, enhance the in-store experience, and share market feedback.
New Station Launch Activations
Between 2021 and 2023, IC supported launches for new Rubis stations through local culture, entertainment, influencer engagement, and community interaction.
Blogs &
reports.
Let's move your business
Talk to IC Marketing about experiential marketing, retail execution, activations, events, digital amplification, or field-force support.