IC Marketing

Field Force Management

Recruiting, training, deploying, supervising, and reporting on field teams for large-scale market coverage.

Service / People & Operations
What We Do

People, process, performance.

IC manages field-force teams through structured recruitment, onboarding, deployment plans, KPI tracking, payroll processes, performance management, and welfare support.

Mobile check-in and check-out, route plans, SFA reporting, weekly reports, product demonstrations, sell-out growth, and relationship-building in-store support this work.

0Staff Network
0Experienced Professionals
0Project Staff Listed
Field Force Management overview
Delivery Scope

What this includes.

Recruitment & Selection

Structured role definition, talent search, screening, interviews, evaluation, and client approval before deployment.

Deployment Planning

Outlet mapping, geofenced assignment, route planning, first-week audits, compliance checks, and continuous monitoring.

Performance Management

Daily SFA reports against KPIs, project manager back-checks, monthly reviews, and documented improvement plans where needed.

Team Welfare

Open feedback, capacity building, recognition, team building, leave management, and medical cover support project teams.

Work

Work example.

Samsung
Samsung

Field Force Management

IC recruited, trained, deployed, and managed Samsung's field force covering Kenya, including payroll, administration, remuneration, discipline, reporting, and analysis.

0Years Experience
0Countrywide Scope
0Core Tasks

Let's move your business

Talk to IC Marketing about experiential marketing, retail execution, activations, events, digital amplification, or field-force support.